1995 - 2000
HEADING FOR THE 21ST CENTURY (Page 1 of 2)
Peugeot reinforces its position thanks to the 206 and 607 and confirms its leadership in the diesel stakes with the HDI particle-filter engine.
1995 Change of Formula 1 partnership with a move to Jordan and the new V10 3 litre engine. PSA unveils the Tulip concept car, a small city mini MPV, which comes with an infrastructure and distribution/rental system based on the experience gained in La Rochelle. The millionth 106 rolls off the Mulhouse assembly line at the same time as the 100,000th monocorps 806 leaves Sevel Nord. In October comes the launch of the 406, a new mid-range saloon to replace the 405, which is built in Sochaux. Peugeot becomes French 2-litre rally champion with the 306 Maxi. Peugeot Motocycles launches the 4x4 two-wheeler with the new Squab scooter.
1996 Production of the 306 at the Poissy factory reaches the one million figure, 33 months after its launch, thus beating the 205 which took 34 months to reach that magic figure. In July, launch of the new commercial vehicle jointly researched with CitroŽn. It's the Peugeot Partner/CitroŽn Berlingo built in Vigo in Spain. In October at the Paris World Motor Show, introduction of two concept cars: the Asphalte, which is a roadster with a motor-bike rear, and the Touareg, an electric-powered 4x4. Once again, the 306 Maxi is French rally champion. Jacques Calvet, President of Automobiles Peugeot, is elected President of ACEA (Association of European Automobile Manufacturers). Following a year of trials in Strasbourg, Peugeot Motocycles launches the first electric scooter, the Scootelec.
The Asphalte and the Touareg
1997 On 14 February, Jacques Calvet and Alain Prost, owner of the Prost Grand Prix stable, sign a partnership deal for the Formula 1 World Championships from 1998 onwards. Peugeot undertakes to supply V10 engines for three years. In March, Peugeot is the first French car-maker to adopt hydro-soluble paint technology. This pollution-reducing technology goes into use in its new paintshop in Poissy. To meet the demands of the success of the new 106, an assembly line is installed in Sochaux and production starts there in April, running parallel to the Mulhouse line. In May, launch of the 406 coupť designed by Pininfarina and built in their workshops in Turin. It is unanimously hailed as the most beautiful French car. At the out-set, first year sales of 15,000 were forecast but, in fact, over 23,000 were sold. On 30 September, Jacques Calvet, with the company since 1982 and President since 1984, retires from PSA. He is succeeded at the top of PSA Peugeot-CitroŽn by Jean-Martin Folz with effect from 1 October. In October, Peugeot unveils the 206 at the Paris World Motor Show. Laurent Aiello wins the German supertourism championship at the wheel of his 406, while Gilles and Hervť Panizzi are French rally champions for the second year in a row at the wheel of their 306 Maxi. Plans are put in place to make a world-scale equipment manufacturer out of Faurecia, a company created as a result of the merger between Bertrand Faure and ECIA (…quipements et Composants pour l'Industrie Automobile), in which Peugeot holds a 51 % shareholding.